Clarity is far more powerful than we give her credit for. Let's start with an intense reality check-who are you?
Look at the back of the secret sauce label-"psychographic understanding of your audience" is right there!
Bring it to life.
There's an alchemical element to brand strategy-a little of this, a little of that, and boom we've got magic. Want the recipe?
"It's because of the way Shay works. She works with who we are, who people are, from the inside out—and why we're doing what we're doing. It feels really good to see our hearts reflected in the site."