Get clear.
Clarity is far more powerful than we give her credit for. Let's start with an intense reality check-who are you?
Apply empathy.
Look at the back of the secret sauce label-"psychographic understanding of your audience" is right there!
Bring it to life.
There's an alchemical element to brand strategy-a little of this, a little of that, and boom we've got magic. Want the recipe?
"It's because of the way Shay works. She works with who we are, who people are, from the inside out—and why we're doing what we're doing. It feels really good to see our hearts reflected in the site."
Ingrid + Michael
The Cozy Apron
Hi, I'm Shay.
Moving Ideas Forward.
I love working with
Meg Clarke
"Working with Shay was one of the best decisions that I have ever made. She brought clarity and conviction to my business and processes. Shay is really a huge asset and I am so grateful for her."