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Blog Articles
Insights at the intersection of branding, psychographics, and collective wellbeing.
Branding
Enneagram
Processing Collective Trauma: An Enneagram Guide for Difficult Times
How different personality types process collective trauma and engage in healing work. Each Enneagram type brings unique strengths to movement building.
The 7 Elements of A Powerful Website
Make sure you have these 7 website elements that’ll have it selling for you, while you bask in the freedom of focusing on your life’s work.
What is the Enneagram?
Let’s think about the Enneagram like a prism, separating out nine different perspectives on reality.
Enneagram Passions or Emotional Habits? Understanding the Core of Your Personality
By understanding both our own emotional habits and those of our audience through the lens of the Enneagram, brands can craft communications that resonate on a human level, enhancing messages and marketing strategies with compassion.
Trauma-Informed Branding: How to Create a More Empowering and Inclusive Strategy for Your Brand
Cultivate a deeper connection with your community through a trauma-informed approach.
How AI is Transforming Personality-Driven Branding: Key Insights and Strategies for 2024
In 2024, artificial intelligence has taken personality-driven branding to new heights, fundamentally transforming how brands connect with their audiences.
Authenticity Alone Won't Make Your Brand Stand Out: Proven Competitive Strategies
True brand resonance goes beyond buzzwords like authenticity. The trick is in blending psychographic insights with strategic positioning to create a brand that drives meaningful connection and growth.
Owning Your Center of Intelligence: Enneagram Head, Heart, and Body Centers
In the Enneagram, we can divide the 9 types of personality into three categories: the Body Center, the Heart Center, and the Head Center.
Nine Enneagram Types at Work: How Each Type Shines and Supports Their Teams
Knowing your type and its unique blend of strengths and challenges can help you navigate the workplace and build stronger relationships with your colleagues.