About Shay Bocks · Branding with Psychographic Insights

I see you wrestling with that brilliant, complex idea of yours—the one that keeps you up at night, humming with possibility (and maybe a touch of anxiety).

More than a business, you’re shaping a mission, a movement, a masterpiece in the making.

But here's the thing: translating that rich, detailed vision into a brand that genuinely connects? That can feel like trying to capture lightning in a bottle. Daunting, a tad frustrating, insurmountable.

I'm not here to slap a trendy logo on your life's work and call it a day. My role is to go deep with you and your team, uncover the hidden gems, recognize the significant connections, and develop an identity that truly mirrors the depth of your mission.

I’m your brand's strategic partner—part strategist, part creative confidante, all heart. I get it. In a world chasing the next shiny object, you're here to create lasting value. And that deserves a brand identity that reaches all the way back and all the way forward across time.

If you’re driven to make a positive impact and need a brand that can match the pace of your vision, you're in the right place.

I've partnered with change-makers across the spectrum—from startups to the United Nations. You show up as yourself, and I'll find the gold.

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Featured Work

How we capture lightning...

Discover + Strategize

Whether we start with a quick brand audit or dive right into a full discovery phase with user research, we'll uncover the in your brand's personality and identify opportunities for growth.

A mood board featuring a collection of design inspiration, including a luxurious velvet sofa, intricate hanging light fixtures, a beautifully designed restaurant with arched ceilings, and Mediterranean architectural elements. The mood is warm and sophisticated, showcasing modern elegance with vintage influences.

Create + Design

We’ll fine-tune your brand’s positioning, develop clear user personas, spin a captivating narrative, and design a visual identity that woos your dream audience.

Launch + Grow

You’ll walk away with a meticulously detailed 50-page brand guide, brimming with strategic insights, messaging, usage rules, and artistic direction to ensure your brand shines.

what to expect

Psychographic Insights

I’m looking for what’s happening in the psyche of the humans who interact with your brand, to create strategies that resonate on a profound level. This isn't surface-level prettying up—it's about understanding the core of what drives you and your audience.

Ethical Resonance

Done right, branding goes beyond just a marketing tool— and becomes a force for good. Together, we’ll craft strategies that drive conversions and are also ethical, meaningful, and geared towards healing messages. Ready for movement-building, audience-connecting, and world-changing.

Strategic Partnership

For 1:1 partnerships that go beyond the initial brand sprint, I'm in it for the long haul, with support and a thorough process for adapting as you grow. Together, we'll navigate bringing your vision to life, making sure your brand stays true to your mission as it evolves over time.

And if you're still asking, but who are you, Shay!?

I'm a designer, single parent, and lover of all things generative, with a deep fascination for the emerging evolution of humanity.

I think my kids are the coolest people on this planet, and I homeschool them because I believe every kid deserves a progressive, decolonized education.

I'm a lover of the coast, and I feel most alive in the salty breeze, listening to the subtle, profound whispers she carries.

At my core, I'm searching for whatever invisible force connects us all — and I love that my work gives me the space to explore this complexity.

my ethos

Clarity is kindness.
Simplicity opens doors to possibility.
Great branding begins on a soul level.

credentials

I've been designing since high school, but made this my full-time gig in 2008. I track the age of my business by the age of my oldest kid — has it been 16 years already?!

Figma is my go-to design tool, hands down—mostly because life without auto-layout? Can't even imagine. Without it, my designs just wouldn’t snap into place! 🤭

I'm a certified Enneagram practitioner and I use what I've learned about human personality in every project I touch—sometimes, my clients don't even realize it, but they're usually left wondering if I’m reading their minds.

👀 Instagram

Forget everything you think you know about branding.

When visionary ideas meet psychographic-driven brand strategies, everyone wins.