Brand Strategy

Brand Identity

what's included

3-hour Brand Strategy Discovery Session
to define your brand personality, uncover psychographic details about your audience, and identify priorities, strategic tactics, and revenue possibilities

Brand Book
a guiding document for everything you do going forward

Primary & Secondary Logo Design
three concepts, two revisions

Color Palette & Typography
to consistently represent your brand

Sample Mockups
examples of how your brand identity will look out there in the real world

Brand Style & Usage Guide
PDF detailing your logo system, messaging, usage rules, and more.

2-hour Enneagram Typing Session & Report
to identify or confirm your Enneagram type

Branding with spirit

Branding is how you communicate your values and ideas to the world in order to reach those with eyes to see and ears to hear your message. It’s the heart and spirit of your business made visual.  I take an incarnational approach to design, believing that words need flesh in order to be transformational.  Let me discover who you are, through what you do, and then allow me to translate your core truth into a visual medium for others to understand and believe in.

6-week commitment



Enneagram from Shay Bocks

Includes an Enneagram Typing Session

For personal brands, it's helpful to identify your Enneagram type to lean into your brand essence and attract the audience you’re meant to serve. We can actually triangulate psychographic details about your ideal clients based on your unique Enneagram type. With your brand strategy package, you'll have the option for a free typing interview ($200 value).

Moodboard for branding by Shay Bocks

Design in A Day

Skip the lines and get more accomplished in ONE day than you have for the last 3 months. With this 1-day strategic design intensive, you get to borrow my brain for the day. We'll start with a kick-off strategy call—you’ll spell your vision out for me and I’ll chunk it down into steps we can accomplish. Your day includes up to 8 hours of design and strategy and I'll deliver everything with documentation by the end of our time together. Plus, you'll have email support available to you for the next 7 days. 

Book my day!

What we could do in a day...

Brand Strategy Workshop
Getting clear on who you are and what you do

Quickie Logo Concepts
For projects that need quick branding yesterday

Website Template Customization
Make iterative improvements to an existing theme

Landing Page Design
This can include sales pages, squeeze pages, and more.

Enneagram Workshops
1-day Enneagram for Teams intensives

1-day commitment



per day

Please note that I'll need all copy, photography, and brand assets from you before any work can begin.

web and brand strategy guide

Creative Consulting

I work with businesses spanning from freelance creatives to Silicon Valley startups to global intergovernmental organizations, where we focus on creative strategies that build clarity and move ideas forward. Typically, it's a 3 to 6-month engagement and I've worked under many titles—Creative Director, Communications Strategist, Brand Lead, Mentor, Senior Designer, or whatever you want to call me. This monthly retainer includes a weekly commitment to dedicated time for strategy and design tailored to your needs.

Brand Development
Brand Management
Identity System
User Interface Design
Communications Strategy
Website Design
User Experience
Campaigns & Collateral
Product Design
Creative Mentoring
Process Development
Pitch/Proposal Consulting
i just need all y'all to know that @shaybocks and I just got off a phone call with product managers from a 20 billion dollar company, and the higher ups who reviewed Shay's mockups said, and I quote, "These are the best first round mockups we've ever seen."



per month

Kind words from clients, turned friends.

Working with Shay was one of the best decisions that I have ever made. She brought clarity and conviction to my business and processes. Shay is really a huge asset and I am so grateful for her.

Megan Clarke
Megan Clarke
Clapping Dog Media

I’ve done everything I know to do to sabotage Shay’s work for us, but nothing seems to work. Despite my clueless requests and half-baked ideas, Shay always—ALWAYS—comes through with creative and strategic solutions that I didn’t even know existed. If we could, we’d keep her on permanent 24/7 retainer and not let her work for anyone else . . . but instead we’ve decided to share her with you. You’re welcome.

Peter Enns
Peter Enns
Scholar, Author, Podcaster

Shay has a real talent for conveying what a website is about through design. I truly believe that her branding and vision have been a huge factor in our success — she knows how to design websites that elevate content rather than compete with it.

Kiersten - food blogger from
Kiersten Frase

I am convinced Shay has an army of extremely talented elves working for her around the clock. She delivered above our expectations, before deadlines, and captured our vision before we even finished sayi...

Jared Byas - The Bible for Normal People
Jared Byas
Advisor + Podcaster

This is my dream blog and branding—I'm so thrilled! All of the concepts were absolutely gorgeous and I so love how thorough you are with everything. It's seriously a dream to be working with you!!

Catherine - Food Blogger
Catherine Culpepper

Happily, we've seen a significant increase in opt-ins since the design was launched and we've received some great feedback from longtime readers who love the new design and find the site a lot easier to use!

Jenny McGruther
Jenny McGruther

download this!

The 9 Personalities of Brand Vision (Enneagram of Branding)

Nine Types of Brand Personality

Identify your type and then lean into your brand essence to attract the audience you’re meant to serve. Use the words in this guide to get super clear on how you represent your brand personality to the world!