Do the kind of work you love, make empathetic offers, throw up boundaries—and make money that feels good.

A 6-week branding experience tailored for who you are and how you help your audience shine — by the end, you'll have a full brand strategy and visual identity system.

Sometimes you just need a designer to swoop in and change your world. From brand discovery to landing pages to videos and more.

Kind words from clients, turned friends.

Working with Shay was one of the best decisions that I have ever made. She brought clarity and conviction to my business and processes. Shay is really a huge asset and I am so grateful for her.

Megan Clarke
Megan Clarke
Clapping Dog Media

I’ve done everything I know to do to sabotage Shay’s work for us, but nothing seems to work. Despite my clueless requests and half-baked ideas, Shay always—ALWAYS—comes through with creative and strategic solutions that I didn’t even know existed. If we could, we’d keep her on permanent 24/7 retainer and not let her work for anyone else . . . but instead we’ve decided to share her with you. You’re welcome.

Peter Enns
Peter Enns
Scholar, Author, Podcaster

Shay has a real talent for conveying what a website is about through design. I truly believe that her branding and vision have been a huge factor in our success — she knows how to design websites that elevate content rather than compete with it.

Kiersten - food blogger from
Kiersten Frase

I am convinced Shay has an army of extremely talented elves working for her around the clock. She delivered above our expectations, before deadlines, and captured our vision before we even finished sayi...

Jared Byas - The Bible for Normal People
Jared Byas
Advisor + Podcaster

This is my dream blog and branding—I'm so thrilled! All of the concepts were absolutely gorgeous and I so love how thorough you are with everything. It's seriously a dream to be working with you!!

Catherine - Food Blogger
Catherine Culpepper

Happily, we've seen a significant increase in opt-ins since the design was launched and we've received some great feedback from longtime readers who love the new design and find the site a lot easier to use!

Jenny McGruther
Jenny McGruther