Tight-Knit is an established lifestyle blog, created by Debra Koessler, as a manifestation of the idea that people are bound together through common interests and strong relationships. This blog was in a pre-revenue phase, but Debra was ready to grow the blog into a platform to build a core community of people around the message she has to share. For Debra, this was the time to explore adding new contributors, create Buffalo city guides, and experiment with content calendars, email marketing, and giveaways. Her immediate need was to transform the site to one that can handle a more robust content strategy and the growth she expected through 2017.

Debra is dedicated to listening to her readers and molds what she has to offer into the resources that her audience needs. Showcasing the value of a life well-lived through gorgeous photography and easy to consume lifestyle content is how she connects with her readers.