The Brand Experience
Branding packed with personality and purpose.
Hey, high achiever.
You've built something amazing, but let's be honest...
Does your branding prioritize the well-being of your audience?
In one short guide, I'll show you how to think of your brand through an archetypal lens to send healing messages that your audience is unconsciously looking for.
"It so deeply captures who I am."
Rachel
Uncorporette
"Internal eyes to look inside my most abstract vision..."
Eran
Roadstead Montessori
glow-up timeline
Month 1
Brand Discovery
Through a discovery workshop and audience research, we uncover your brand essence, audience psychographics, and strategic opportunities. We'll work together in a digital workspace and I'll guide you every step of the way. I've been perfecting this for 13+ years and trust me, it's worth it.
Month 2
Brand Messaging
These are the words that shape the brand experience: a big-picture narrative, mission, positioning statement, essence, audience, brand script, and key messages. We'll also draft 3 user personas — archetypal profiles that represent a particular segment of your ideal audience through a psychographic human-centered lens — and a mood board to set the visual direction.
Month 3
Brand Design
In your First Look Doc, you'll get 3 visual identity concepts. We'll refine one concept through two rounds of revisions and design out a system with the building blocks of your visual identity — marks, patterns, color, typography, illustrations, photography, and more. Everything gets wrapped up in a Brand Guide and assets in PNG and SVG formats.
Enneagram insights help us get further faster.
Here's what you get:
- 90-minute Enneagram Typing Session to identify or confirm your core personality type (optional)
- 3-hour Brand Strategy Discovery Workshop to define your brand's personality, uncover psychographic details about your audience, and identify strategic tactics
- Brand Messaging with mission, positioning statement, essence, audience, brand script, and key messages.
- First Look Doc with a moodboard to set the tone and three branding concepts, including primary logo, variations, color palette, typography, and other visual elements
- Two rounds of edits on your favorite concept
- Brand assets delivered via Dropbox—includes .png and .svg versions of your primary logo, variations, graphic elements, and any approved stock photography.
- PDF Brand Guide—a guiding document for how to use your brand going forward
Bonus!
Audience Communication Guide with insights about how to build trust with your ideal audience.
Investment
3 months
The Brand Experience
$30,000
Now booking for 2024
Details
Research shows that customers are more likely to buy from brands that closely align with their personality type, or one they're connected to through the arrow lines of the Enneagram.
As a certified Enneagram practitioner, I've noticed mighty clarity that comes from seeing our brands through an archetypal lens of a powerful growth system like this.
With Enneagram insights, we can approach your brand as a vehicle for transformative messages that your audience is unconsciously looking to connect with. This is about prioritizing the well-being of humanity through the way we communicate—including the visual language we use!
I've experimented a lot with this over the past few years and have come to the conclusion that we get the best results when we space out your brand experience over three months so there's enough time for a thoughtful process. This leaves ample room for exploration, inspiration, and consideration at each touchpoint.
Absolutely. I tackle these projects in 2-week sprints, so expect that I'll be in touch at least that often for discovery, feedback, and delivery.
For brand experience projects, 50% of the project fee is collected as a deposit to secure your spot in the schedule. The remaining 50% is due at delivery (so you're not dropping so much cash all at once!).
Certainly! Once your initial brand strategy and design are signed, sealed, and delivered, let's discuss a brand partnership. This is a 6-month or 12-month plan where we set aside time every month to knock out your brand design needs. Added perk—it includes a monthly strategy session to explore untapped opportunities to connect with your audience!
