The Brand Experience

Branding packed with personality and purpose.

Using the Enneagram for meaningful insights into how your audience thinks, feels, and behaves.

Dow Janes Branding

Hey, high achiever.

You've built something amazing, but let's be honest...

Makeshift branding is costing you clients and money. You want a brand that calls in abundance.

You don't want to be stuck with the branding you've outgrown—you're impressive, but your logo isn't.

You're ready for whatever is next, but you need a brand system that can keep up.

You've learned a lot about yourself recently—and decided it's time to talk about your brand differently.

It's time for a more polished look to better represent you as the expert you are.

The DIY logo you threw together on Canva served its purpose, but it just ain't cutting it anymore.

Why dim your shine when you were meant to sparkle?

Get clear

Every glow-up starts with discovery and messaging. We get clear about who you are, what really matters to your audience, and how you guide people through a journey of transformation.

Explore Concepts

Ah, that "first look" feeling. As Ursula said, "That's what I do. It's what I live for." This glimpse at your new branding includes a mood board and three brand concepts. Think systems, not just a logo. Brand marks, color palette, and typography.

Launch Your Brand

After two rounds of revisions, we finalize all of your brand elements and package it into a personalized PDF brand guide—this is the holy grail of how you communicate about your business from here forward.

The 9 Personalities of Brand Vision (Enneagram of Branding)

Does your branding prioritize the well-being of your audience?

In one short guide, I'll show you how to think of your brand through an archetypal lens to send healing messages that your audience is unconsciously looking for.

"It so deeply captures who I am."


"Internal eyes to look inside my most abstract vision..."

Roadstead Montessori

glow-up timeline

Month 1

Brand Discovery

Through a discovery workshop and audience research, we uncover your brand essence, audience psychographics, and strategic opportunities. We'll work together in a digital workspace and I'll guide you every step of the way. I've been perfecting this for 13+ years and trust me, it's worth it.

Month 2

Brand Messaging

These are the words that shape the brand experience: a big-picture narrative, mission, positioning statement, essence, audience, brand script, and key messages. We'll also draft 3 user personas — archetypal profiles that represent a particular segment of your ideal audience through a psychographic human-centered lens — and a mood board to set the visual direction.

Month 3

Brand Design

In your First Look Doc, you'll get 3 visual identity concepts. We'll refine one concept through two rounds of revisions and design out a system with the building blocks of your visual identity — marks, patterns, color, typography, illustrations, photography, and more. Everything gets wrapped up in a Brand Guide and assets in PNG and SVG formats.

Enneagram insights help us get further faster.

Here's what you get:

  • 90-minute Enneagram Typing Session to identify or confirm your core personality type (optional)
  • 3-hour Brand Strategy Discovery Workshop to define your brand's personality, uncover psychographic details about your audience, and identify strategic tactics
  • Brand Messaging with mission, positioning statement, essence, audience, brand script, and key messages.
  • First Look Doc with a moodboard to set the tone and three branding concepts, including primary logo, variations, color palette, typography, and other visual elements
  • Two rounds of edits on your favorite concept
  • Brand assets delivered via Dropbox—includes .png and .svg versions of your primary logo, variations, graphic elements, and any approved stock photography.
  • PDF Brand Guide—a guiding document for how to use your brand going forward


Audience Communication Guide with insights about how to build trust with your ideal audience.


3 months

The Brand Experience


Now booking for 2024


Research shows that customers are more likely to buy from brands that closely align with their personality type, or one they're connected to through the arrow lines of the Enneagram. 

As a certified Enneagram practitioner, I've noticed mighty clarity that comes from seeing our brands through an archetypal lens of a powerful growth system like this.

With Enneagram insights, we can approach your brand as a vehicle for transformative messages that your audience is unconsciously looking to connect with. This is about prioritizing the well-being of humanity through the way we communicate—including the visual language we use!

I've experimented a lot with this over the past few years and have come to the conclusion that we get the best results when we space out your brand experience over three months so there's enough time for a thoughtful process. This leaves ample room for exploration, inspiration, and consideration at each touchpoint.

Absolutely. I tackle these projects in 2-week sprints, so expect that I'll be in touch at least that often for discovery, feedback, and delivery.

For brand experience projects, 50% of the project fee is collected as a deposit to secure your spot in the schedule. The remaining 50% is due at delivery (so you're not dropping so much cash all at once!).

Certainly! Once your initial brand strategy and design are signed, sealed, and delivered, let's discuss a brand partnership. This is a 6-month or 12-month plan where we set aside time every month to knock out your brand design needs. Added perk—it includes a monthly strategy session to explore untapped opportunities to connect with your audience!

Shay Bocks Brand Strategist

Shay Bocks

Behind-the-scenes and within-the-seams of brands that prioritize the wholeness of humanity.