The Brand Experience
Branding packed with personality and purpose.
Hey, high achiever.
You've built something amazing, but let's be honest...
Does your branding prioritize the well-being of your audience?
In one short guide, I'll show you how to think of your brand through an archetypal lens to send healing messages that your audience is unconsciously looking for.
"It so deeply captures who I am."
Rachel
Uncorporette
"Internal eyes to look inside my most abstract vision..."
Eran
Roadstead Montessori
glow-up timeline
Week 1
Your Personality Type: Meet with Shay to discover your Enneagram personality type—it's an in-depth interview meant to help you get clarity about what's really important to you and the gifts you bring to what you do. After the call, you'll get a comprehensive report.
Week 2
Brand Discovery Workshop: It's brand discovery time. This is a 3-hour 1:1 workshop to cover your brand essence, audience psychographics, and strategic opportunities. We'll work together in a digital workspace and I'll guide you every step of the way. I've been perfecting this for 13+ years and trust me, it's worth it.
Week 3
First Look Concepts: Time to review your First Look concepts — everyone's favorite part. Brace yourself as we pull back the curtain on the jaw-dropping blend of colors, typography, and imagery that screams YOU, resonates with your audience, and sets you miles apart from your competition.
Week 4
Revision Round 1: Now we've got a visual direction — together, we'll finesse and fine-tune your brand design, making sure it packs a punch with irresistible magnetism. Get ready to steal the show with a brand that's unapologetically bold and authentically yours.
Week 5
Revision Round 2: Perhaps we'll waltz right through both rounds, or maybe we'll strike gold in one go. Regardless, we've carved out this exclusive space for you—where we tango with tweaks and finalize your visual identity, leaving no room for second guesses. You deserve branding dripping in personality, and I'm here to deliver it.
Week 6
All Glown Up: Say hello to your new Brand Guide, with assets in .png (raster) and .svg (vector) formats. You'll have everything from strategic directions to graphic elements, color palettes, and typography. It's time to strut your stuff, flaunt your brand-new visual identity, and leave the world starstruck. Let's make 'em drool!
Enneagram insights help us get further faster.
Here's what you get:
- 90-minute Enneagram Typing Session to identify or confirm your core personality type (optional)
- 3-hour Brand Strategy Discovery Workshop to define your brand's personality, uncover psychographic details about your audience, and identify strategic tactics
- First Look Doc with a moodboard to set the tone and three branding concepts, including primary logo, variations, color palette, typography, and other visual elements
- Two rounds of edits on your favorite concept
- Brand assets delivered via Dropbox—includes .png and .svg versions of your primary logo, variations, graphic elements, and any approved stock photography.
- PDF Brand Guide—a guiding document for how to use your brand going forward
Bonus!
Audience Communication Guide with insights about how to build trust with your ideal audience.
Investment
6-weeks
The Brand Experience
$10,000
Now booking for 2024
Details
Research shows that customers are more likely to buy from brands that closely align with their personality type, or one they're connected to through the arrow lines of the Enneagram.
As a certified Enneagram practitioner, I've noticed mighty clarity that comes from seeing our brands through an archetypal lens of a powerful growth system like this.
With Enneagram insights, we can approach your brand as a vehicle for transformative messages that your audience is unconsciously looking to connect with. This is about prioritizing the well-being of humanity through the way we communicate—including the visual language we use!
I've experimented a lot with this over the past few years and have come to the conclusion that we get the best results when we space out your brand experience over six weeks. This leaves ample room for exploration, inspiration, and consideration at each touchpoint.
Absolutely. I tackle these projects in 1-week sprints, so expect that I'll be in touch at least weekly for discovery, feedback, and delivery.
For brand experience projects, 50% of the project fee is collected as a deposit to secure your spot in the schedule. The remaining 50% is due at delivery (so you're not dropping so much cash all at once!).
Certainly! Once your initial brand strategy and design are signed, sealed, and delivered, let's discuss a brand partnership. This is a 6-month or 12-month plan where we set aside time every month to knock out your brand design needs. Added perk—it includes a monthly strategy session to explore untapped opportunities to connect with your audience!
