Great branding begins on a soul level.
Discover the personality behind your brand vision.
- An overview of the 9 types of Brand Personality
- The Magic of Your Muse: What your ideal audience is looking for
- Brand Vision terms to inspire growth for your brand
The Nine Personalities of Brand Vision
Brand Personality is defined as “the set of human characteristics associated with a brand.” In the last 50 years, consumer behavior researchers have found that people prefer brands that match up with the human characteristics that consistently and distinctively describe an individual’s actual or ideal self.
Taking this concept further, researchers have just begun to apply the Enneagram of Personality to this idea, accounting for the transformation of personality, not just static ideals of humanity.
You see, when you can identify the basic desire and fear of your muse (or your ideal audience), you’re more likely to build a brand that serves them well during times of stress, growth, and transformation.
About Shay Bocks
I’m a curious brand stylist + designer (who’s obsessed with systems and human transformation). I give creative entrepreneurs the tools you need, the ease you crave, and design that unlocks the fullness of your life’s work.
Unsure which type your brand vision speaks to? Get in touch for a strategy session and we’ll work it out side by side. FYI—I’m a Type 4, which means I’m all about helping you to discover the meaning in your work.
Looking for a brand identity that clearly communicates your personality? Check out my services for opportunities to collaborate:
- brand styling
- strategic web design
- flow strategy mentorship